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Reeves, M., C. Love and P. Tillmanns. 2012. Your strategy needs a strategy. Harvard Business Review (September): 76-83.

Summary by James R. Martin, Ph.D., CMA
Professor Emeritus, University of South Florida

Balanced Scorecard Main Page | Strategy Related Main Page

This article is about choosing the right strategic style for your environment. Four broad strategic styles include:

Classical (for predictable and immutable environments),

Adaptive (for immutable unpredictable environments),

Shaping (for unpredictable but changeable environments), and

Visionary (for predictable and changeable environments.

See the graphic illustration below for the idea. Their illustration includes many other industries.

Strategy Styles

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