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Johnson, H. T. 1987. The decline of cost management: A
reinterpretation of 20th-century cost accounting. Journal of Cost Management
(Spring): 5-12.
Summary by Jennifer Beck
Master
of Accountancy Program
University of South Florida, Fall 2004
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The purpose of this article is to
provide a historical explanation
of why manufacturers began using cost accounting information as a substitute for
cost management information. Johnson
believes that defenders of, as well as critics of cost accounting do not
understand its purpose. The article begins
by explaining the difference between cost management and cost accounting.
Cost management is used to assign costs to products and to use the
information gained to control costs and to make management decisions about
production. Cost accounting is used to
allocate costs to products and to use the information to determine inventory
valuation and net income.
Cost management has been used since the early 1800s.
In the 1800s, most manufacturers produced only a few similar products,
and they relied on economies of scale and
efficiency to make a profit. Because
product lines were homogeneous, gathering cost data was relatively simple, and
the benefits outweighed the costs.
In the 1880s, many manufacturers began to broaden their product lines.
Because different products used resources at different rates, accurate
cost information became more difficult to gather.
It was during this time period that Alexander Church advocated tracing
all costs, including indirect costs such as selling and administrative costs, to
individual products so that the profitability of each individual product could
be determined.
Around 1900, cost accounting was developed by auditors as a way to value
inventory on audited financial statements. It
was a way to assign value to inventory and determine income without introducing
any numbers that were “outside the stream of original transactions.”
Cost accounting is adequate for financial reporting, because the overall
results are relatively accurate even if cost information for individual products
is inaccurate. It also is the least costly
way to allocate indirect costs to products.
In the early 1900s, managers and authors understood the differences between cost
management and cost accounting. So Johnson
questions how cost accounting information has become commonly used for making
management decisions. Some believe that
public accountants convinced management accountants to make the change.
But auditors have not historically, nor do they now have a significant
influence on management behavior. There
also was a large time gap between the disappearance of cost management and
management’s adoption of cost accounting.
Johnson believes that manufacturers stopped gathering cost management
information early in the 1900s because the costs to gather and process the
information outweighed the benefits that it provided.
Manufacturers found other ways to maintain profitability and did not
focus on cost management from the 1920s to the 1950s.
In the 1960s, foreign competition increased, and manufacturers were forced to
look at ways to cut costs in order to remain competitive.
At the same time, technology made gathering and processing cost
information less expensive. But rather
than gathering cost management information, most manufacturers used cost
accounting information to evaluate their product lines.
Johnson believes that the reason for this is that the only costing
methods that managers had been exposed to were those presented in university
cost accounting courses focused on training students for careers in public
accounting.
Peter Drucker wrote an article in the 1960s that pointed out the problem of
inaccurate product costing1.
He claimed that the main products of most American manufacturers were
profitable, but that a manufacturer’s competitiveness disappeared because of
the presence of “specialties” whose true costs were significantly higher
than those calculated by cost accounting methods.
The method that Drucker advocated for tracing product costs produces
misleading results2, but his
emphasis on cost drivers is important for manufacturers to consider. Johnson
also mentions an article by Miller and Vollman3,
Cooper's Schrader Bellows case4, and
his Weyerhaeuser field study5 as
indications that ideas similar to those of Church and Drucker are reemerging in
practice.
Johnson concludes by pointing out that cost management information needs to
benefit managers, not accountants. Cost
management systems should produce information that will help management
“identify and evaluate the resources needed to deliver value to the
customer.” Cost accounting information
is not relevant to management decision-making.
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1
Drucker, P. F. 1963. Managing for business effectiveness. Harvard Business
Review (May-June): 59-62.
2
Although Johnson does not explain why Drucker's method would produce misleading
results, consider Drucker's statement (p. 11) to see if you can discover the
problem.
According to Drucker, ..."economic
results are, by and large, directly proportionate to revenue, while cost (other
than direct materials and purchased parts) are directly proportionate to number
of transactions."
3
Miller, J. G. and T. E. Vollmann. 1985. The hidden factory. Harvard Business
Review (September-October): 142-150. (Summary).
4
Cooper, R. 1985. Schrader Bellows. HBS Case Services.
5
Johnson, H. T. 1987. Managing diversity and strategic overhead cost:
Weyerhaeuser Company, 1972-1986. Field Research in Management Accounting and
Control. Edited by W. J. Bruns, Jr. and R. S. Kaplan. Harvard Business
School Press.
